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by thinkmorebetter 639 days ago
Also, a huge percentage of deal volume comes from referrals. Successful realtors don't become so without thinking long-term.
1 comments

Realtors still spend the majority of their time working on marketing themselves as opposed to servicing clients. "Referrals" is disingenuous because realtors spend so much time reminding clients of themselves - would this referral have occurred without that?
This seems like a strangely cynical or naive perspective that just reinforces the anti-realtor messaging you think is injected by commenters. >50% of buyer agents are engaged through either referrals or repeat business. Are you not intending to use referrals as a customer acquisition channel?