I thought about Sears and Montgomery Wards catalog business and how they shuttered it in favor of storefronts in malls and shopping centers. Had they held out another decade or so, they'd have been in the perfect position to dominate online commerce.
https://en.wikipedia.org/wiki/Prodigy_(online_service)
Sears had the logistics, the mail-order catalog, the retail partnerships, IBM had the tech stack, and they put this all together in the 80s.