Just in California, right? What’s the prevent a studio elsewhere from doing this? Online distribution makes the legal borders meaningless here. So people in California will just need a VPN to watch future action movies?
The first bill, AB 1836, “prohibits the use of a deceased person’s voice or likeness in digital replicas without the prior consent of their estate,” according to SAG-AFTRA. The second, AB 2602, “prohibits contractual provisions that would allow for the use of a digital replica of an individual’s voice or likeness in place of the individual’s actual services,” unless the individual gave their consent to a clear, specific description of how the AI would be used.
You just need consent or a proper contract. The bill only forbids them of doing this without consent, or having it forced onto standard contracts in Hollywood. Both of which were likely inevitable without this bill.
You can still do it, ignoring the clickbait title of this article.
The first bill, AB 1836, “prohibits the use of a deceased person’s voice or likeness in digital replicas without the prior consent of their estate,” according to SAG-AFTRA. The second, AB 2602, “prohibits contractual provisions that would allow for the use of a digital replica of an individual’s voice or likeness in place of the individual’s actual services,” unless the individual gave their consent to a clear, specific description of how the AI would be used.
You just need consent or a proper contract. The bill only forbids them of doing this without consent, or having it forced onto standard contracts in Hollywood. Both of which were likely inevitable without this bill.
You can still do it, ignoring the clickbait title of this article.