[altairprime]

While that may be true, it's not relevant in the context of the article. As the final paragraphs indicate, this is about telling people that datacenters exist at all (yes, people don't realize this!) and allow anyone to sign up and host stuff:

> If this is old hat to you, great! It means you're probably a grizzled 1990s sysadmin just like me, consarn it! This isn't for you, then.

> This is for the newer folks who might not have realized that there's an alternative to paying tribute to one of the three churches of the Clown: M, G, or A. If you want to "get your stuff online", there are other ways... and there always have been!

If you don't realize that self-service and managed-tier datacenters exist, you can't properly investigate, calculate, and compare TCO — and certainly the cloud providers aren't going to bring up datacenters unless they have to.