That’s pretty unfair. Most of the work I do can be considered “marketing” since it’s corporate sites and portfolios. Businesses need to have an online presence of some sort and someone has to create one for them. Not everything is SEO spam.
OP said “Websites were strictly for marketing/leadgen” which is just marketing sites. But pretty much all business sites are marketing. If you don’t have an e-commerce and you’re not a saas of some sort, you have a marketing site. It’s there for visibility and to provide information.
Not spam at all. I just don't want to be so obvious about what the business was, even though I've mentioned it in the past.
Think top 10 keywords space and spanning about 4-5 of them.
It's the largest business in its space and a major national advertiser both digitally and traditionally. You have seen their ads on the street, on TV, on websites and on Youtube.
Even internationally, you have seen their ads on TV. Big hint.