[anonzzzies]

Many (some very large) companies would not allow that route; their marketing team is trained on wp and they specifically implemented it (in the EU this is per country generally) to sidestep the head office enterprise cms that is unusable and takes days of workflow steps to get anything published; they want more dynamic, not less and they want less techy not more.

[theyknowitsxmas]

Why? Hugo is Markdown, child's play. You can use GitHub as a CMS.

[joenot443]

I think your question answers itself if you look from the perspective of a non-technical marketing person who's used to WYSIWYG tools, rather than a programmer who's reading a site called Hacker News.

[vundercind]

“I need to add an image gallery”

“I need to add and edit multistep forms that send an email to me”

“I need to change one of our social media links”

That can be mostly or entirely self-serve for marketing folks on Wordpress, with all the work happening in their browser. Plus tons of other stuff.

[anonzzzies]

Yes, I know, I use it too. But github is hardly usable by non technical users , nor is markdown. We are talking about marketing deps of billion$ companies.