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by bigiain
637 days ago
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> The problem is that marketing wants a website that ... they can publish and update content without having to get IT involved - just like they did at their last job where the website was WordPress. Oh, and IT who thinks their company has a marketing department that adds zero revenue to the bottom line needs to go back to they mom's basement or academia. That's just not how the world works. |
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Please reread. I said the website brought zero revenue.
The website for our company never broke 5 digits in total views. I could almost precisely correlate who was looking at our website with who marketing was currently talking to. Scaling was useless. Dynamism was useless. etc.
All resource spent on the website was worse than useless as it took marketing away from doing anything else which would could result in revenue.
A lot of businesses are in the same boat where the website brings in zero revenue. A static website would be more than good enough but somebody in mangement chain has a "Must Keep Up With The Joneses" streak. And then you wind up on WordPress.