[deciplex]

> Capital follows the most profitable investments.

I think a common error is that people forget the "most" in this sentence. It is a very important word. It's not even that only profitable investments will get funded: even profitable projects might get left on the cutting room floor if they are competing for resources with projects that will generate, or are believed to generate, higher ROI.

And this maybe isn't a problem if higher ROI == better than. But to believe that, you have to also believe that enshittification is a thing that happens in spite of being less profitable (or unprofitable), which for me at least is a hard sell.