[alexophile]

Something worth noting: if you have good content, the placement is super easy, so if you find a good writer, get more than 1 story from them. Maybe a press release, an interview-with-the-founders kind of thing, and a top-howevermany things list comparing you to some others in the space.

Once you have an arsenal of content, find sites like forbes, techmeme, and the like that publish non-staff writers (they usually have a "write for us" link somewhere) and reach out to some of the independent writers. Do a little googling and see where else they publish.

Once you get an article up, push it as hard as you can. Blast your friends and family to like, share, upvote, and whatnot. If you don't have friends or family, buy some. You want that article to look valuable (and it should be if you spent enough money on it) because this will be the foundation of your relationships with other bloggers.

Shameless plug: these first couple steps are what my company does - email's in my profile.

[true_religion]

Why not put your company in your profile too?