[latexr]

> If Apple's C-suite and a couple activist shareholders wanted to make it an eco-friendly company, they surely could.

They’re trying.

https://www.apple.com/environment/

> By focusing on recycled and renewable materials, clean electricity, and low-carbon shipping, we’re working to bring our net emissions to zero across our entire carbon footprint.

I agree that repairability is another avenue to help with eco-friendliness, but I also see the argument on some decisions (not all) that make Apple devices less attractive to theft if they can’t be used for parts. That bit is also partially consumer facing.

I don’t want to defend Apple too much, there’s a lot I dislike about Tim Cook’s tenure. But they deserve some credit (or at least moral incentive) for attempting an environmentally friendly future. The fact they’re being vocal about it means we can call them out when they do wrong too.

Microsoft, in comparison, blew its environmental goals with AI and just said “fuck it”. They pledged in 2020 to be carbon negative by 2030, and by 2024 they’re emitting 30% more than when they made the pledge. That shows how much their promises are worth: less than nothing.