|
|
|
|
|
|
by a13n
640 days ago
|
|
|
Counterargument: I started Canny and we were a "build in public" startup early on. Building in public was an invaluable marketing channel in the early days. When you are just launching your product, it's really difficult to get those first users and any awareness at all. If your target audience includes other people in tech, then building in public can be great marketing channel. Posting about your ideas or your product just isn't that interesting. Posting how much money you're making is very interesting to other people who might want to follow your path. Like all successful marketing channels, this channel is a lot more saturated these days than when we started (~2017), so it might not work as well anymore. |
|
|
> Posting about your ideas or your product just isn't that interesting. Posting how much money you're making is very interesting to other people who might want to follow your path.
Hang on, it feels like there's a contradiction here. Is the audience customers, or is it people who want to follow your path? Or are you thinking that's substantially the same audience?
We are a Canny customer since the early days <3. And I feel that both product and financial information is interesting. I'm a user of your product, so how it works and how you think about it are significant to me as they'll affect my day to day life. But on the other hand, financial information is something that gives me confidence in you as a business. Both can create a sense of emotional investment beyond the transactional relationship we have.
But we're just a regular old software business, not indie hackers and nor does "building in public" describe how we work.