I'm not interested. I just block ads altogether. and I never make any exceptions. I don't believe in this model anymore. The advertising industry has lost my complete respect with the things they've pulled in the past and are still doing.
I turned off PPA of course but I don't see ads anyway so there's nothing to attribute.
Marketing is going back to utilize the same measurement technologies that were prevalent before digital tracking was ubiquitous, via Media/Market Mix Modeling (MMM): https://en.wikipedia.org/wiki/Marketing_mix_modeling However, now we can process, hold, and model way more data, driving toward way more useful outputs; but, without any of the privacy implications that exist at a user-level.
So, we now use MMM + user-level attribution (Multi-touch Attribution or MTA) as a hybridized modeling effort to provide what is known in the industry as 'Unified Measurement Modeling' in order to provide the most robust look at how marketing is working.
I'd also blame it on Mitchell Baker. She was a lawyer whose main contribution to Mozilla was writing it's license. After she was laid off from Netscape, she kept falling upwards in Mozilla until she was CEO. And even flush with dubious corporate money, she gutted engineering teams while more than 10x her salary until it reached 7 million.
The reason they take the money is because they need the money.
The reason they need the money is because they need so many employees.
The reason they need so many employees is because it takes so much work to implement a modern web browser.
The reason it takes so much work to implement a modern web browser is because the web has sprawling Living Standards. And users expect not just correctness but highly optimized jit.
I turned off PPA of course but I don't see ads anyway so there's nothing to attribute.