[etherealG]

Because it’s not small. Doing what the article describes takes a very significant amount of time. Especially compared to a much more directly estimated and measurable action like “add x feature”. Doing what is described halfway will likely return poor results since noticing the subtle things like the example given only happens when trying many times with a tendency to try random things that you didn’t before. Who purposefully clicks somewhere they never did before, QA people. Most engineers are not QA, and they don’t even begin to think in a way that leads them to try things that they didn’t before just to try to find a few pixels of unclickable UI. Your assumption that the kind of work described is small is a much bigger problem than any so called assumption that blaming the PM and CEO is at fault.