[pembrook]

Definitely agree that startups have to find a foothold somewhere, and basically land and expand from there.

If we take B2B products for example, it's super common to niche down into a specific industry and then expand out to adjacent ones, and so on.

But the build-in-public industry/niche is unique in that those customers aren't "real" businesses with "real" problems. Most of the followers are wantreprenuers with imagined problems.

So the risk is, instead of building a solid foundation to expand from, you might just be building the wrong thing altogether and doing it on quicksand (those pyramid scheme dynamics I was talking about).