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You are making the same mistake as youtubers chasing their numbers rather than having a personality and a point and an interest and something to say of their own. The ONLY reason I have any interest in someone's output is if it is something they themselves actually care about, what they actually think, etc. I want to know what they have to say. There is absolutely no value in them trying to say what they think I want to hear, worse, what they think most people want to hear. The second someone says "tell me what you want" I'm out. If I have to tell them that I'm interested in x, and then they go investigate x, what value is that to anyone? What insight can they bring to me about the topic of x? Why should I care what they have to say about x when 2 seconds ago they had no knowledge of it? No one's mere personality is so awesome that just having them do the same exact google search I can do and read the same exact intro material I can read and blatting out their initial reactions based on just that, results in something worthwhile. Whether your numbers (or your sales) are good or bad, it is a factor to consider, but it can't be the fundamental point of your existence. You have to have some legitimate point that stands on it's own, and only then, maybe, you can live off of it somehow. If you only care that you somehow get money, and don't care how, what value is that to me? Why would I as a customer give you money for anything? Even if you were trying to pander to exactly what I said I wanted, if I don't perceive that you are deeply knowldgeable and insightful and experienced in that topic, or at least maybe new but genuinely interested in working in that field or on that problem, but just trying to say yes to anything, no way in the world am I choosing you to supply that need. |
MrBeast's leaked production document is pretty much exactly this: trying to anticipate what people will click on, what will go viral, and throwing all their weight behind it.
Now it's fair to say that you, personally, place no value in viral content such as that. On the other hand, it's clearly not the case that this content is of no value to anyone. Very broad-based entertainment like this is about providing a small amount of value to a very large number of people.