[zkirill]

As far as I know the first Apple computer was not really a computer but a box of parts that the customer had to assemble themselves. The early days of Apple is probably the best example of "building in public" because so much of it was actually just selling the dream. In any case, the opposite is infinitely worse. Too many people wasted away for years "building in private". If and when they did finally release it was to the sound of crickets. Hacking for pleasure is one thing. If you're trying to build a business then you must be always be selling and marketing.

[bigstrat2003]

That's true. But despite being the same legal entity, there is very little in common between 70s Apple and the Apple of today. We shouldn't really expect consistent behavior.

[whiterknight]

Yeah and Apple didn’t make any money until after that phase.

> If you're trying to build a business then you must be always be selling and marketing.

Yes. I am only giving marketing advice. Sales is unfortunately embedded in so many other areas of life besides commerce.