[astrostl]

More like owning an identity or likeness, which is a fundamental basis of many fraud cases. It seems that Jeff Geerling is a resident of Missouri which also has Supreme Court precedent to test for "Right of Publicity" [1]:

"If a product is being sold that predominantly exploits the commercial value of an individual's identity, that product should be held to violate the right of publicity and not be protected by the First Amendment, even if there is some "expressive" content in it that might qualify as "speech" in other circumstances."

Whether or not the voice is determined to be predominant would be for courts to decide, of course, but there's clearly an argument.

1: https://law.justia.com/cases/missouri/court-of-appeals/2006/...