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by tanaylakhani 642 days ago
It kind of ties into a discussion I had recently on Reddit - that there is just too much supply of tools. It slows down the rate of adoption of new tools.

A couple of things you may want to do: 1. Try to sell in person so that you can observe the reaction. 2. Find a champion in the company who may get the most value, talk to him/her before pitching to their director/VP. 3. You may need to validate if they are aware of the problem you are solving, what are they currently doing, and how you do it better. Once you identify this, create an email sequence to target each of them with different subject lines.