[toberoni]

I feel Uber is the outlier here. For every unicorn company there are 1000s of companies that don't need to scale to millions of users.

And due to the insane markup of many cloud services it can make sense to just use beefier servers 24/7 to deal with the peaks. From my experience crazy traffic outliers that need sophisticated auto-scaling rarely happens outside of VC-fueled growth trajectories.