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I don't think its a conscious decision on Google's end. They have grown, and as it becomes larger as an organization it faces different challenges. PR and communication becomes naturally very different for a large organization, it is much more scrutinized, subject to easy criticism etc. So some sort of party line attitude is necessary.

It's a thin line to walk, between honest truthfulness and too much marketing bs. I think Google is a bit too much in the latter these days, but I still have good faith in it.