[scovetta]

I don't understand why executives don't seem to understand the basics of effective communication. It's not like they don't have access to staff and expertise here.

When you have difficult news to share, get it out first. Be direct and authentic. Say you're sorry, that you messed up (hint: if you are the CEO, every success is partially yours and every failure is partially yours).

[BeetleB]

Are you referring to the layoffs? This is a followup communication - so no need to lead with it. Everyone knows about it already.