[csallen]

Also, while I'm at it, I'd suggest maybe putting an hour or two of research into how to make content… exciting? I know you're a dentist and a software engineer, not a YouTuber, but it's worth looking up a bit about what YouTubers and entertainers know about how to hold an audience's attention. Just a few small changes can probably result in a 1.5-3x improvement in the number of people who make it to the end of a video.

[loco5niner]

Another perspective, I don't feel like these informational videos need to be exciting. For this, I feel like 'just the facts' are a breath of fresh air.

[csallen]

Maybe exciting is the wrong word, but compelling is a better one.

For example, just the order of how you present information matters. Compare these two approaches:

1. "If you don't floss enough, then <BadThing> may happen. Here's tips on how to floss: A, B, C."

2. "Here's tips on how to to floss: A, B, C. Btw, this can help prevent <BadThing>."

The first is better. "Boring" information ceases to be boring and instead becomes compelling when you have a strong reason to want to know the information. Thus, it's important to hook people by giving them that motivational reason to watch/listen before you jump right into a video or article. Otherwise, you will likely only retain viewers who already arrive with their own personal motivations.

[loco5niner]

The very first video, pinned to the top, is titled "Why is oral hygiene important?" and lists both <BadThing> and <GoodThing>.

The site follows approach 1 as you suggest (at least it does today).