I'd say what for-profit companies do is the best indicator we have of the value of gender balance vs. just-making-something-people-want [to buy]--there's an imbalance in those too. Apple, for example, has an all male executive team. Microsoft has one woman (hr). Google has a few women (pr, hr/lobbying and marketing).
Why not? Sounds like a valid objection that undermines your entire argument.