[andrewpbrett]

We used it when I worked for TechCrunch (way back when). It's perfect for that setting: lots of writers, coordinating coverage, sharing interesting bits of information that you're not exactly sure who will find interesting. Etc.

It's not a good tool when it gets bastardized into a product management/planning/feature request tool. As a developer for them I was keenly aware of this flaw.

I've tried it in other contexts since leaving and it hasn't been a fit. Prefer HipChat/Trello.