[gus_massa]

This is not exactly what you want, but patio11 has(had) a somewhat similar method of using blog posts and email newsletters to get consulting task. https://www.kalzumeus.com/greatest-hits/

Probably you should start with https://www.kalzumeus.com/2012/09/17/ramit-sethi-and-patrick... HN discussion https://news.ycombinator.com/item?id=4533498 (173 points | Sept 2012 | 45 comments)