[andrewhyde]

When I freelanced I got 100% of my work from referrals. My simple marketing strategy was to:

Finish every project on time. Finish every project on budget. Answer all email within an hour (sent during the day).

When you do that, your clients love you and talk about you.

Start with a low hourly rate. When you reach 40 hours booked every week, double your rate. You will loose about half of your clients, but still be making the same amount. If you are good, you will fill it up again. Double it again. Continue with your comfort level.