It would be a discount over physical CDs & floppy filled cardboard boxes on shelves too.
That doesn’t make it a win today.
The physical store vig didn’t just get you better customer access, it reflected real physical world investments by the stores to get you that.
And originally, Apple’s vig represented both new better access and innovative efforts they made to provide it.
But today Apple’s store vig only represents their gatekeeper status, not actual expenditures matching developers efforts.
The reason they’re vig hasn’t dropped to 2-3%, or alternatively they have innovated new ways to increase developer sales, is they ban alternative stores on a platform people are tied to via high switching costs. (Both reflecting real iOS ecosystem value & other walls.)
That doesn’t make it a win today.
The physical store vig didn’t just get you better customer access, it reflected real physical world investments by the stores to get you that.
And originally, Apple’s vig represented both new better access and innovative efforts they made to provide it.
But today Apple’s store vig only represents their gatekeeper status, not actual expenditures matching developers efforts.
The reason they’re vig hasn’t dropped to 2-3%, or alternatively they have innovated new ways to increase developer sales, is they ban alternative stores on a platform people are tied to via high switching costs. (Both reflecting real iOS ecosystem value & other walls.)