|
|
|
|
|
|
by cainxinth
637 days ago
|
|
|
I took my sample from the notorious 2008 Pepsi logo design doc (https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...): > The Pepsi ethos has evolved over time. The vocabulary of truth and simplicity is a reoccurring phenomena in the brand's history. It communicates the brand in a timeless manner and with an expression of clarity. Pepsi BREATHTAKING builds on this knowledge. True innovation always begins by investigating the historic path. Going back-to-the-roots moves the brand forward as it changes the trajectory of the future. Which was converted to: > Pepsi's trying to sound deep by saying "we're going back to basics" and slapping a fancy name on it. Apparently, looking at old stuff is now "true innovation". Who knew? |
|
|