| I follow the auto industry closely. I’m not in it. Of course car platforms don’t change especially fast. They’re complicated to design and build. But yes, all car companies tend to have some kind of refreshed exterior styling within a platform generation, and they also update interior amenities, sometimes major and minor ways (new infotainment systems of course are common). Yes, they have customers they love to sell to repeatedly every 3-5 years and it is wasteful. Lessing is the most profitable form of automobile sale. Just compare the 2025 Kia Carnival to the 2020 model, as an example. Basically the same car but new electronics inside and new exterior styling to match Kia’s latest brand language. Tesla themselves refreshed the Model 3 just recently after about 5 years of high volume sales. What I’m saying here is that the Cybertruck will have major difficulty doing a mid-cycle refresh like that. Where do you even start from a styling perspective? Do you just keep it the same forever? What happens when the novelty wears off? The stainless steel panels are also a huge problem since they can’t be pressed in a mold like normal automotive steel, they have to be bent. You say engineers hold stainless steel with in a special place in their heart, but with that in mind you’ll have to explain why more vehicles don’t use stainless steel if it’s such a great material to build cars with. |
The issue with SS is that it required new-to-the-world sized equipment and presses that traditional auto didn’t want to experiment with.