[SCdF]

So this advice is as old as the Internet hills.

Does anyone actually have strong evidence supporting it (i.e. quantifiable UX studies)?

I've always found the reasons given for this kind of thing rather vague and arguable:

- Don't use click: I really doubt users care

- Don't use 'here': fine, being specific is good where you can

- Link to nouns: seems arguable. Surely if you're linking to a bear then use the noun. If you're linking to a bear getting run over, 'getting run over' is the action here, and should be the link, especially if you have more than one action to link to.

- Link to specifics: yeah, you already said that one.

- End on a link. Hmm.. I'd need to see numbers to believe it