[jampekka]

People do what's made easy and what makes them feel good. And what is advertised.

While it's rather obvious that obesity is caused by excess energy intake, it is not obvious how to change this. I'm getting weight (luckily not at an alarming speed) and I know exactly why I am and how I could stop it, but I don't. Knowledge that it's a "character flaw" doesn't change that.

I smoked for decades, knowing full well it's waste of health and money, and stopped only when smoking was made more difficult than not smoking (smoking bans, introduction of nicotine replacement products). I occasionally eat animal based products knowing they are destroying our environment, but eat them less now because of better plant based options.

Humans are not rational agents and our free will is at most limited.