[ISL]

Agreed. One must be rather careful when determining the Cybertruck's "direct rivals".

It's got a lot of properties of a "truck", yet it is difficult to imagine utilizing it, especially given the price, in many of the environments for which trucks were originally designed.

[dmix]

It's an SUV and I think most people know that and if not a ton of people buy $70k+ pick up trucks when they really only need a normal SUV or car anyway, so it's not like the market was full of rational behaviour and clearly defined work vs consumer marketing by the vendors.