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by alexjplant 648 days ago
I've always had an intense visceral distaste for referring to podcasts, videos, and long-form writing as "content," especially when creators use the term. No matter how well-meaning or neutral its usage might be, I always involuntarily picture an old-timey cartoon farmer dumping slop into a giant trough when I hear phrases like "bringing you better content" or "being an influencer producing the type of content you want to see." I think you've just helped me solve the puzzle — hopefully, this will help me shed my negative association with the term. Many actually respectable internet personalities I follow use it, and I don't like being "that guy."
3 comments

I share your distaste for "content". To me the word speaks of a lack of interest, understanding, or even respect, for what creators are making.

To some extent it does serve a useful purpose in that it makes it clear that it is in fact the ads that are the main event on these platforms, and that the "content" is merely a palatable delivery mechanism for adverts... which is a pretty depressing realisation.

But look

I made you some content

Daddy made you your favorite

Open wide

Here comes the content

It's a beautiful day

To stay inside

a little bit of everything… all of the time…