[threeseed]

I can assure you that the accountants and executives at these studios can absolutely value, evaluate, organise and produce the valuables that should reside inside the "container".

It's what the entire movie and TV industries have been about ever since the idea of sequels e.g. Aliens, Terminator and worlds e.g. Marvel took off.

[InDubioProRubio]

? Everyone of these products, took of as a high risk venture- a risky bet, mostly guided by the assumption of the success inherited with a producer - aka the talent. The sure-fire successstory brand names they became after the risky bet paid off. Which makes them - yes, transportable, containerize-able, high-value "content", in hindsight.

And hindsight is not the same game, with all information revealed. And mass-producing them, has steadily deteriorated the value shipped in the containers. Which made more of them necessary, better organized, cheaper. Which looks like a great success until you realize that the value of anonymous goods traded in the standardized box has deteriorated and the impressive need for volume is a sign of decay.