| > but if you put your work out there and anything public is fair game, then it will be sampled by a computer and instantly recreated at scale. That's just how the internet works. Don't put something on the internet if you don't want it to be globally distributed and copied. > I personally know two artists who have sued major companies who ripped off their work for ads, and both won million-plus settlements. Ultimately "AI did it" should never be allowed to be used as an excuse. If a company pays for a marketing guy who rips off someone's work and they can be sued for it, then a company that pays for an AI that rips off someone's work should still be able to be sued for it. |
Until now, this has been an acceptable tradeoff because there's some friction to theft. Directly cloning the work is easy, but that also means an artist can sue or DMCA. It also means the original artist's work can go more viral, which, despite the short-term downsides, can help their popularity long term.
The important difference is that imitating an artist's style with new work used to take significant time (hours or days). With an LLM, it takes milliseconds, and that model will be able to churn out the likes of your work millions of times per day, forever. That's the difference, and why the dilemma is new.
> Ultimately "AI did it" should never be allowed to be used an as an excuse
With the exception of an LLM directly plagiarizing, the only way to prove it didn't is by not allowing it to train on something. LLMs are the sum of everything. We could say the same about humans, sure, we are a model trained on everything we've ever seen too. But humans aren't machines who can recreate stuff in the blink of an eye, with nearly perfect recall, at millions of qps.