[jprobitaille]

Aimed at fighting Big Brother, or preventing others from implementing the method?

[wmf]

Since Apple's users actually pay for their products, Apple is more motivated to protect privacy IMO.

[_wp3r]

I would argue that fact makes there user data more marketable and valuable to third parties. Which would provide the opposite motivation to most companies.

[hnhg]

I can't see how downvoting this comment is justifiable

[batista]

"most" is the key here. For all its faults, Apple is not some sleazy strapped for cash operation that neds to sell their customer data to marketers...

Consider all the potential damage if that happened and was brought to light, and for what? 1/1000 their revenue?

[_wp3r]

They already do, and reserve the right to in their TOS. In regard to marketers and advertisers.