[massung]

Not a founder, but one needn’t be one to suffer from Analysis Paralysis.

One strategy I use is - when looking at the (reasonable) options - to try and focus more on those that have the following properties:

    1. The cost of doing them is lower; and

    2. The cost of them failing is lower.

You’re going to make mistakes; don’t be afraid of it. But watch out for mistakes that have a serious cost associated with them, either on the front-end or the back-end.

You want to be able to recognize a mistake quickly, backtrack (as little as possible), and pivot rapidly with considerably more information than you had when you were originally choosing between different options. With the newfound knowledge, you may now realize all the options you considered before were wrong.

Also, remember that "not choosing" is the same as choosing, but usually worse because you’ve not only wasted time, but may not realize the choice you made until much later.