[actuallyalys]

Agreed. One of the researchers quoted has a good take on this:

> “There are definitely groups out there who would like to push the responsibility of reducing carbon emissions away from corporations and onto individuals, which is problematic,” said co-author Dr Ramit Debnath, Assistant Professor and Cambridge Zero Fellow at the University of Cambridge. “However, personal carbon footprints can illustrate the profound inequality within and between countries and help people identify how to live in a more climate-friendly way.”