I would take surveys with a large serving of salt. By their own admission, the American survey only concerned a selection of 3,600 by phone call, and those who refused to answer are not counted in the results. That's not going to create a reasonable representation, because for starters most people these days fucking hate junk calls.
Also of note in that survey is that the anti-China sentiment is heavily biased towards older conservatives. That means the current and coming younger, more progressive generations are more pro-China, relatively speaking.
This is China's investment into soft power blossoming in spades.
As for the country survey, have a closer look at that breakdown: The west, to include Japan and South Korea, are anti-China as a collective. Most of the rest of the world is at worst neutral and at best pro-China; South and Central America is almost entirely pro-China including Mexico, the US's immediate neighbour to the south.
Also, despite Indians' claimed anti-Chinese sentiment, India is also one of, if not the, China's biggest strategic ally if not necessarily a friend.
Again, China's investment into soft power blossoming in spades.
While the efficacy of American anti-Chinese propaganda is certainly debatable, it's clear the US and the west at large are losing the econo-cultural fight and need to respond somehow.