| > They run out of credits but don't have business page. It doesn't matter, they should upgrade > 100 credits are not enough since they manage 20+ pages They must just buy another 100 credit package. > They want to manage more than 1 page but unable to use 100 credits. It doesn't matter, they should upgrade. One common trick is to give a funny name to the 1st plan, like student, beginner, idiot^W, starter, ... So serious people don´t select it, and if someone needs to upgrade the request sounds like a compliment: "Yo are a very important person, so you must upgrade from the beginner plan to professional plan". Plan 2 is "professional" and plan 3 is "enterprise", or something like that. Anyway, read whatever patio11 said about that https://www.kalzumeus.com/greatest-hits/ in particular https://www.kalzumeus.com/2012/09/21/ramit-sethi-and-patrick... and also this post by Joel Spolsky https://www.joelonsoftware.com/2004/12/15/camels-and-rubber-... |