[aleph_minus_one]

> Well for one, they got "free" marketing for PS3 by getting it associated with supercomputer performance.

At least in Germany's nerd circles Sony's behaviour rather lead to "so nie" jokes (explanation of "so nie": when you pronouce "Sony" with the first syllable like you would pronounce a German word, stress the second syllable, and put a little break between the syllables, it sounds like "so nie" [German for "never this way"]), and lots of people used this "little different" prounciation of "Sony" to express their disgust for Sony's behaviour. This "guerilla pronounciation" of "Sony" helped to spread quite some reputational damage of Sony among hackers and tech enthusiasts in Germany.