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by mathteddybear
642 days ago
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The values of G1 and G2 are computed by a complex algorithm, however, that algorithm is agnostic of the position of the ad in the auction. Unlike the constant factors (1+a) and (1+b) applied on top of that. Other companies in that auction could apply this kind of optimization, too. Perhaps the improvement is not as large for smaller participants, and so, not worth looking into. |
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