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by yathaid
644 days ago
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From the article: >> On Monday, Wood told Brinkema that Google intentionally put itself in this position to "manipulate the rules of ad auctions to its own benefit," The Washington Post reported. A better way to understand this is that Google allegedly forced publishers to use Google's ad server and ad exchange if they wanted traffic from Google ads. From [1]: >> After buying DoubleClick, Google tied its control over advertising demand to publisher use of its software. As the DOJ put it in the complaint, "If publishers wanted access to exclusive Google Ads’ advertising demand, they had to use Google’s publisher ad server (DFP) and ad exchange (AdX), rather than equivalent tools offered by Google’s rivals." The result is that it acquired a monopoly across the entire industry, in the software publishers use and the matching engine for advertisers. [1] - https://www.thebignewsletter.com/p/a-post-google-world |
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