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by yathaid 644 days ago
From the article:

>> On Monday, Wood told Brinkema that Google intentionally put itself in this position to "manipulate the rules of ad auctions to its own benefit," The Washington Post reported.

A better way to understand this is that Google allegedly forced publishers to use Google's ad server and ad exchange if they wanted traffic from Google ads. From [1]:

>> After buying DoubleClick, Google tied its control over advertising demand to publisher use of its software. As the DOJ put it in the complaint, "If publishers wanted access to exclusive Google Ads’ advertising demand, they had to use Google’s publisher ad server (DFP) and ad exchange (AdX), rather than equivalent tools offered by Google’s rivals." The result is that it acquired a monopoly across the entire industry, in the software publishers use and the matching engine for advertisers.

[1] - https://www.thebignewsletter.com/p/a-post-google-world

2 comments

Im not sure i get it. It seems like a stretch to say that that caused newsapers to all go out of business.
Isn't the party here that's getting hurt the "equivalent tools offered by Google’s rivals". I'm still not seeing how this hurts publishers. Or is this like, if you want to show google ads, you can't show ads from other ad providers.