[coldpie]

> What is "ethical" when it comes to a social media network?

For me, primarily one does not use a business model that profits from outrage, clickbait, misinformation, etc. Business models that use view-based ad revenue are unethical, for example.

Beyond that, it should make an effort to stifle the spread of harmful content. Where that line is drawn is of course hard to define. Twitter and Facebook largely ignore their responsibilities here, which is one reason I don't use them.