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by pjerem
644 days ago
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I’m happy to buy from any brand that fulfills my needs, including Apple or any other vendor so here are my two cents: I think Apple marketing, while grandiloquent, is pretty "honest", in the sense that you really get the product they marketed to you with no or really few caveats. So, their customers are happy and rarely feel betrayed. But on the other side, Apple is also pretty vocal about what they don’t want their products to be (more open, interoperable, adaptable to any needs …). So since they are generally straightforward about what they are selling and good at delivering their promises, people are either repelled by the flaws that are generally voluntary and may never change or attracted by the product because it fits their needs knowing it will be as good as in the marketing. |
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Disclose less and you can fault/blame them less.
They don't disclose much and barely ever compare truthfully.
In terms of disclosure for instance they'll say 10% more battery life, 10% more than what and under what conditions?
Humans are bad at mental comparison, they'll forget we shouldn't be comparing to the 2 year old device that's a fallacy.
I think for the most part it's copium. People don't like to be wrong or conned. Apple disclose little enough information that the consumer can't feel they were duped (e.g. "they didn't say it's 24hr battery life, this must be normal") and little enough that they can justify any shortcoming as inevitable for the technology (e.g. "I can't install an app, hmmm it must be safety or something").