[setopt]

Their marketing towards geeks used to be better: http://xahlee.info/UnixResource_dir/apple_unix_ad.html

With that said, I was a Linux+Android user until 2020, and then switched to MacOS+iOS. I think for me Apple’s marketing didn’t affect it much, but the experiences of friends who made the switch did.

[tim333]

Yeah I'd say personal recommendation is a bigger thing than the ads. Also with iphones especially, when it comes to upgrade time the old ones usually still work fine so people give them to friends and family so they spread that way.