[doctorpangloss]

> ...code reviews

> ...PRs relatively small (when possible)

> ...deadlines

Truth is if you are doing the kind of work that fits into code reviews, small PRs and neat deadlines, does any of it matter? You're describing a tech enabled agency, not a startup. Sure customers have alternatives, but in the same sense that we have choices when booking airline tickets: you are describing a development process for a product that is fundamentally fungible, so the main differentiator among producers is costs, not management strategy.

[eximius]

Why on earth would a startup's code not be reviewable?

If I'm doing a big chunk of work, I still do it in small PRs. That first PR (or a design doc) might outline a strategy for the ones that follow, but still try to have small PRs. Or, worst case, I do a big chunk of work and break it out into small logical chunks for review.

And even startups can have deadlines.