[darajava]

I would say a huge proportion of non-technical consumers do not use a password manager. By only offering password signup and not magic links/codes, I am probably making life harder for the vast majority of consumers.

Even if I offer both options, I would guess that I’d see more drop off during my signup flow by asking for a password as well as verifying their email. Not to mention the code is way simpler without dealing with passwords and multiple login flows for email.