[TheFragenTaken]

The phonebook capabilities of pretty much all Google alternatives suck. Google is currently the only search engine that actually works for local queries (i.e. phone repair in <local town>).

Alternatives while probably fine in America, suck in the Nordics. I think people forget just how much search traffic happens in this category.

[marginalia_nu]

This is arguably a large part of why Google's tough to compete with. They have an absurd number of seamless integrations. Even if you do search well, you'll have users going back to Google for a bunch of other stuff all the time.