[fcjqbuvjxpxml]

They are a lot smarter than Sainsburys. I lived in Belfast when Sainsbury opened their first NI store. Their planning obviously just went Belfast=Capital=London so they stocked exactly the same high-end products they would in Earl's court, so 18 brands of extra-virgin olive oil but no bacon.

Tesco's system is smarter. There are 4 Tesco in Cambridge in different parts of town and all have a different type of stock to fit the local market even in such a small town.

[marbletiles]

Tesco is expert at tailoring their ranges to exactly the sorts of local customers. Most big chains try to standardise ranges across the entire company in search of non-existent efficiencies.

Tesco realises that what a shopper in the poor area of Belfast wants is quite different to a middle-class Glasgwegian, and it profits accordingly.